Business Intelligence

TV2Z Prisma

Standalone business intelligence that transforms raw platform data into actionable insights. Purpose-built for streaming, ready from day one.

Three dashboards, zero setup

Content Performance

Engagement metrics (views, completion rates, time spent), content segmentation by category/format/platform, seasonal trend analysis, content lifecycle analysis, audience affinity mapping, and performance anomaly detection.

Revenue & Subscriptions

Subscription lifecycle from acquisition through retention to churn to win-back. Pricing tier performance comparisons, promotion impact assessment, and customer lifetime value by acquisition channel.

User Acquisition & Retention

Acquisition channel effectiveness, conversion funnel with drop-off analysis, cohort retention patterns over time, user segmentation by demographics and behaviour, churn prediction modelling, and re-engagement campaign tracking.

Why Prisma

Ready integration with TV2Z Studio

Automated data population with real-time sync and full historical data preservation. No complex configuration required.

Batteries included

All dashboards and visualisations are pre-configured. No setup, no consultants, no waiting.

Centralised data management

Consolidates disparate sources into a single trusted repository. Eliminates data silos across your media operation.

Self-service analytics

Intuitive interfaces for business users. SQL querying for custom analysis with a comprehensive data dictionary and query templates.

Real-time decision making

Up-to-the-minute insights for time-sensitive business decisions. No batch processing delays.

Enterprise-grade architecture

Scalable foundation designed for growth. CSV/Excel export, custom dataset creation, and third-party data import.

Security & governance

Access controls, data governance, and regulatory compliance built in.

Technical capabilities

  • Automated data population from TV2Z Studio (real-time sync, historical data preserved)
  • SQL querying with comprehensive data dictionary and query templates
  • CSV and Excel export for use in external tools
  • Custom dataset creation and third-party data import
  • Custom data views with specific filtering
  • Custom dashboard development service (TV2Z collaborates with clients)
  • Enterprise-grade security and data governance

Turn your data into decisions

See how Prisma gives your team the insights they need - content performance, churn prediction, and revenue optimisation.